Presentations
Download selected presentations from the 2011 CASE District VIII conference.
Master Sessions
Making Yourself Invaluable in Today’s Professional Climate
Stacey Lane, Director of the Alumni Career Network, Willamette University
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Social Media 2.0: Strategy, ROI and Emerging Trends
Intro/Emerging Trends: Michael Stoner, President and Partner, mStoner
Social Media Strategy: Jose Gonzalez, Director of Interactive Marketing, University of British Columbia, Development & Alumni Engagement Office
Social Media Metrics/ROI: Kemp Edmonds, Social Media Educator, British Columbia Institute of Technology – Centre for Social Media Education in Business
Download Stoner’s presentation
Download Edmonds’ presentation
Download Gonzalez’ presentation
Pre-conference Sessions
CASE Basics: An Intro to the Crazy World of CASE & Advancement
Dan Peterson, Assistant Vice President, Gift Planning, Oregon State University Foundation
Wednesday, February 23rd, 3:30pm – 4:15pm
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Is Networking a Dirty Word?
Rose Terzariol, Vice President, KCI Philanthropy
Wednesday, February 23rd, 3:30pm – 4:15pm
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Chief Advancement Officers
The “B” Word: Translating Brand Marketing Strategy and Approach to Empower the Campus Community
Chris Cooney, Senior Director of Marketing and Communications, University of Idaho
Mary Gresch, Principal Consultant, Mary Gresch and Associates
Thursday, February 24th, 3:30 pm – 4:45 pm
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Developing Tomorrow’s Leaders
Stu Reid, Senior Vice President, KCI Philanthropy
Thursday, February 24th, 3:30pm – 4:45pm
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Advancement Services
Alumni Affinity: Implementation Strategies for Successful Fundraising
Amanda Terhes, Co-Director, Close to Customer Project at Oregon State University
Thursday, February 24th, 9:15 am – 10:30 am
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Beyond the Profile – A Practical Model and Tools for a genuine Strategic Partnership between Prospect Research and Major Gifts
Tania Brandstrom, Associate Director, Development and Advancement Services, SAIT Polytechnic
Sandra Gomez, Research Services Coordinator, SAIT Polytechnic
Thursday, February 24th, 3:30pm – 4:45pm
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The Science and Art of Data and Records Management
Brian Dowling, Senior Vice President for Finance and Information Systems, VGH & UBC Hospital Foundation
Friday, February 25th, 9:15am – 10:30am
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Advancement and Technology: Findings of the CASE/SunGard study on the use of technology in development and alumni relations
Bill Kavan, Vice President, Product Management & Strategy, SunGard Higher Education
Friday, February 25th, 1:45pm – 3:00pm
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Alumni Relations
Relationship Matters: Growing a Professional Alumni Association
Nancy Fike, Director, Alumni Relations and Development, Gonzaga University, School of Law
Brooke Ellis, Assistant Director, Alumni Relations and Annual Giving, Gonzaga University School of Law
Thursday, February 24th, 9:15am – 10:30am
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Fundraising and Alumni Engagement: Leveraging One Another’s Outreach Opportunities
Denise Callahan, Senior Director of Alumni Relations, Willamette University
Dori Sonntag, Director of Development Operations, Gonzaga University
Thursday, February 24th, 1:45pm – 3:00pm
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Situation Critical: Engaging Alumni When the Going Gets Tough
Mike Teskey, Director, Alumni & Parent Relations, Reed College
Robin Tovey, Assistant Director, Alumni & Parent Relations, Reed College
Thursday, February 24th, 3:30pm – 4:45pm
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The Power of Podcasting: Creating Compelling Content that Brings Alumni Back Again and Again
Christopher Davenport, Owner, 501 Videos, LLC
Friday, February 25th, 9:15am – 10:30am
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Student Alumni Associations – Strategies for Maximizing Student Voices & Resources
Keni Campbell, Alumni Relations Manager, University of Alaska Southeast
Lynne Johnson, CFRE, Director of Development & Alumni Relations, University of Alaska Southeast
Friday, February 25th, 10:45am – 11:45am
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From Vision to Practice: Defining and Measuring Alumni Engagement in a Public Campaign
Mark Sollis, Director, Alumni Services, University of British Columbia Alumni Affairs
Dianna DeBlaere, Project Manager, University of British Columbia Alumni Association
Friday, February 25th, 1:45pm – 3:00pm
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Communications, Marketing, Web
University Web Strategy in the Reputation Age
Jennifer Chesney, Executive Director Web Strategy, University of Alberta
Thursday, February 24th, 9:15am – 10:30am
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Miles Apart, Right Next Door
David Hutchison, Director of Advancement, Shawnigan Lake School
Ryan Panton, Annual Fund Director, Shawnigan Lake School
Thursday, February 24th, 1:45pm – 3:00pm
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Branding – What Does it Mean Today?
Mary Olson, Branding Director, Seattle University
Thursday, February 24th, 1:45pm – 3:00pm
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What Magazine Readers Want
Rae Goldsmith, Vice President, Advancement Resources, Council for Advancement and Support of Education (CASE)
Thursday, February 24th, 3:30pm – 4:45pm
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Topline Results from CASE/mStoner/Slover Linett Social Media Survey
Michael Stoner, President & Partner, mStoner
Friday, February 25th, 9:15am – 10:30am
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Write Real Good: How Language Choices Affect the Message
Erik Schmidt, Associate Director of Alumni Communications, Willamette University
Friday, February 25th, 10:45am – 11:45am
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Main Homepage Redesign: OSU, UW and Seattle U
Gina Hills, Web Director, University of Washington
Eli Christopher, Web Marketing Manager, Seattle University
David Baker, Director of Web Communications, Oregon State University
Friday, February 25th, 1:45pm – 3:00pm
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Philanthropy
Ideas to Implementation: Moving your Annual Giving Program to the Next Level
Jennifer Dean, Vice President and Senior Consultant, RuffaloCODY
Thursday, February 24th, 9:15am – 10:30am
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FEAR – Fundraising’s Unspoken Secret
James A. Plourde, Director of Campaign and Strategy, Pacific Lutheran University
Thursday, February 24th, 1:45pm – 3:00pm
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“If I Could I Would,” Enabling Donors to Transform Our Institutions
Dan Peterson, Assistant Vice President for Gift Planning, Oregon State University
Thursday, February 24th, 3:30pm – 4:45pm
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Pyramid Partnership: Using Annual Giving to Build on Planned Giving through Surveys
Sofia Janmohamed, CFRE, Manager, Annual Campaign, Simon Fraser University
Doug Puffer, Director, Planned Giving, Simon Fraser University
Friday, February 25th, 9:15am – 10:30am
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Evaluating Front Line Development Officers
Shane Giese, AVP for Development, University of Oregon
Friday, February 25th, 9:15am – 10:30am
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The A to Z of Mobile Fundraising
Claire Kerr, Director, Digital Philanthropy, North America, Artez Interactive
Friday, February 25th, 1:45pm – 3:00pm
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From Data to Conversation: Major Gift Qualification and Discovery Visit Strategies
Adam Wilhelm, Senior Consultant, Campbell & Company
Friday, February 25th, 1:45pm – 3:00pm
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