Communications, Marketing, Web
Many of our speakers have submitted their presentations for downloading. For the full list of downloadable presentations, click here.
University Web Strategy in the Reputation Age
Jennifer Chesney, Executive Director Web Strategy, University of Alberta
Thursday, February 24th, 9:15am – 10:30am
As the world online moves from an Information Age to a Reputation Age, how does the evolution influence university web strategy? This presentation will provide practical and tactical guidance to communications professionals on how to collaborate with diverse Faculties/Schools and administrative areas of a university to create an online strategies roadmap that balances informational content strategy and marketing content strategy across online mediums.
Miles Apart, Right Next Door
David Hutchison, Director of Advancement, Shawnigan Lake School
Ryan Panton, Annual Fund Director, Shawnigan Lake School
Thursday, February 24th, 1:45pm – 3:00pm
Combine innovative techniques such as live-streaming with an aggressive approach to social marketing to stay better connected with constituents who are often many thousands of miles away. At Shawnigan Lake School, we offer our supporters a range of mediums with which to stay connected, and have seen tremendous growth over the past 18 months, particularly on Facebook (1,400 fans, 1,500 members on our Alumni page). Our presentation will focus on the significance of maintaining contact with alumni commencing PRIOR to graduation, and how the integration of new technologies with traditional methods of communications will reap rewards for fundraisers and constituents alike.
Branding – What Does it Mean Today?
Mary Olson, Branding Director, Seattle University
Thursday, February 24th, 1:45pm – 3:00pm
The past decade has brought tremendous change to our marketing world. Now more than ever it is crucial for an organization to communicate a clear and unique message. Mary’s perspective as a creative director for many well-known brands understands to engage our audience we need to create ideas people want to spend time with. During this session Mary will share insights and tips from her past and current experiences.
What Magazine Readers Want
Rae Goldsmith, Vice President, Advancement Resources, Council for Advancement and Support of Education (CASE)
Thursday, February 24th, 3:30pm – 4:45pm
This session looks at the results of CASE’s national survey of magazine readers, the first of its kind. More than 200 institutions and nearly 60,000 readers have participated to date. The survey looks at hot and cold topics, the relationship of the magazine to engagement, preferred format and other issues. Come reap the benefits for Rae’s extensive, international knowledge of educational communications and marketing management.
Topline Results from CASE/mStoner/Slover Linett Social Media Survey
Michael Stoner, President & Partner, mStoner
Friday, February 25th, 9:15am – 10:30am
Of course, you can just set up a Facebook page this morning and start tweeting this afternoon. But if you want to be successful, there are a few things you should think about. Like how your social media connects to your brand and the rest of your marketing efforts. This session will focus on basic myths and realities of social media – and look at best practices for social media. We’ll rely in part on insights gathered in the first CASE/mStoner/Slover Linett survey of social media, conducted last year.
Write Real Good: How Language Choices Affect the Message
Erik Schmidt, Associate Director of Alumni Communications, Willamette University
Friday, February 25th, 10:45am – 11:45am
The language choices we make in our communications convey information just as the specific content details do. Will “high” language make the institution seem smart, or will it feel stuffy and distant? Will humor pique readers’ interest or turn them off? Why does grammar and punctuation always matter, regardless of the formality of the communication? Explore why colleges and universities have an interesting challenge to live up to when it comes to the mechanics of their messages.
Generation Digital: Photography, University Marketing, and Young People Who Know Everything When It Comes to Pictures
Jason Jones, President, JonesFoto, Inc.
Friday, February 25th, 10:45am – 11:45am
Prospective college and university students are not just sophisticated when it comes to web and print-based communications – they are defining the genre. Put something in front of them that you think the VP for Enrollment Management will find pretty acceptable and they are likely to have some real fun at your expense. And nowhere is this truer than in the photographic and video images these bright, innovative kids deal with every day.
In this highly energized, fast-moving presentation, Jason Jones will use music, humor and more than five-hundred photos to emphasize the importance of edgy, relevant photographic material in anything you send to Generation Digital.
Main Homepage Redesign: OSU, UW and Seattle U
Gina Hills, Web Director, University of Washington
Eli Christopher, Web Marketing Manager, Seattle University
David Baker, Director of Web Communications, Oregon State University
Friday, February 25th, 1:45pm – 3:00pm
For a college or university, the home page is the front door to the world, and the entire campus has a vested interest in the design and content. And because of this, the redesign process can be fraught with challenges.
Find out how three universities tackled this monumental task, navigating the politics, getting buy-in, implementing the redesign and rolling out the finished product. Members of the Web teams of the University of Washington, Oregon State University, Seattle University will share their experiences and offer different perspectives on the most massive web project you can tackle at your institution.
Due to future unforeseen conflicts some session timing may change.
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