Chief Advancement Officers
Many of our speakers have submitted their presentations for downloading. For the full list of downloadable presentations, click here.
Sponsored by Campbell & Company
Silos & Ships: Implications for Fundraising Leaders
Dr. Kevin L. Ludlum, Executive Director of Development, Hankamer School of Business & School of Engineering & Computer Science, Baylor University
Thursday, February 24th, 9:15 am to 10:30 am
Whereas silos in the agricultural world can increase yield and productivity, they often decrease productivity by restricting the flow of information and/or resources in the business world.
In the development world silos take on many forms, but they affect everyone within the development cycle. From the donor, to the front line development officer, to the president of the institution, no one is immune to the effects of the “silo mentality.”
This session, a compendium to Wednesday’s Master Session, will focus on Chief Advancement Officers and will:
- Reflect on fact-finding and feedback provided by Advancement Managers who attended Dr Ludlum Master Session the day before
- Discuss the “red flags” each leader should be aware of when determining if “silos” are an issue
- Touch on the root causes of silos and the specific organizational behaviors or processes that contribute to silo development
- Explore solutions as they relate to organizational structure and leadership.
If I knew then what I know now – Engaging Senior Academic and Board Leaders in the Advancement Game
Douglas Nelson, President & CEO, BC Cancer Foundation
Thursday, February 24th, 1:45 pm – 3:00 pm
Raising money from engaged philanthropists and alumni is rarely the hardest challenge facing chief advancement officers. A commitment from senior academic leadership and the board is a prerequisite for success in everything from priorities, budget, and managing expectations.
This session will identify and review three core principles of successfully engaging senior administrators and board members. Several anecdotes will be shared, and a broader discussion will ensue, focusing on challenges CAOs face in engaging senior leadership in our programs and fundraising in support of our respective organizations.
The “B” Word: Translating Brand Marketing Strategy and Approach to Empower the Campus Community
Chris Cooney, Senior Director of Marketing and Communications, University of Idaho
Mary Gresch, Principal Consultant, Mary Gresch and Associates
Thursday, February 24th, 3:30 pm – 4:45 pm
To an academic audience, “brand” can be a dirty word second only to “marketing.” Yet in an increasingly competitive and diverse higher education marketplace, successful positioning and an integrated brand marketing strategy are critical to institutional growth. This presentation lays out how a new brand platform was developed at the University of Idaho through a broad engagement with leadership and introduced to the internal audience in a way that translated marketing jargon and high-level strategy into an easy to understand nomenclature. This approach created a bridge between the institutional positioning and specific ways faculty and staff can contribute to the brand and the success of the university. Based on this case study, attendees will learn how to plan and implement an institutional strategy that fully engages the campus community.
Developing Tomorrow’s Leaders
Stu Reid, Senior Vice President, KCI Philanthropy
Thursday, February 24th, 3:30pm – 4:45pm
We often hear about a ‘leadership gap’ in our sector, but what does that mean in a practical sense? As Boomer retirements combine with sector expansion, organizations grapple with the impact of demographics on current and future leadership. How are we identifying and grooming future leaders? How can organizations attract and retain future leaders? Join us for an interactive discussion about the future leadership of our sector.
Due to future unforeseen conflicts some session timing may change.
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